Why Burgers Look Different In Advertisements?

Behind the scenes at a McDonald's photo shoot

Behind the scenes at a McDonald’s photo shoot

Why do the burgers in McDonald’s advertisements look different than the ones you buy in a store?

The marketing director of McDonalds Canada, Hope Bagozzi, visits the photography studio of the company to show why the official hamburger photo is so different than the real product.

What she tries to explain, for the question of a customer, is that the official photo must show all the ingredients of the product, which makes the top bread be almost out of the proper hamburger.

Anyway the real techniques to create a mockup of a sandwich could be far more advanced than this.
Same type of burger, two totally different looks — the result of physical posturing, food styling tricks and computer-assisted digital touchups.

Watch the video below for a behind-the-scenes look at a McDonald’s photo shoot.